More than 14 million students are enrolled in colleges and universities throughout the United States. This influential segment of the population accounts for expenditures in excess of $90 billion annually. More than two-thirds of all college students carry calling cards and credit cards; one-half own computers and automobiles; and each week, nearly fifty percent of these same consumers have shopped at a mall or grocery store.

Nearly one out of every 14 students enrolled in college attend Spring Break festivities each March. College students are consistently making behavioral choices and developing brand loyalties for products and services that can last a lifetime. Spring Break provides an unparalleled opportunity for companies to promote their brands on a national level to young, active males and females from across the nation.